Saturday 20 March 2021

Is Google Search Result Downgraded Or Upgraded?

 

Google Search Results make a huge difference in the way that your site is seen by those within your market niche. Having upgraded results will put you in good standing as a reputable source while having downgraded results will show that something on your site is lacking, and that there are other options for the keywords searched that are better for exploration. So where does your site stand? Are you upgraded or downgraded with Google Search Results? Knowing the answer will tell you whether you are on the right path, and it will give you a better idea of what people expect from your site.


The first thing that you should do once you determine where you stand is devise a plan. Having a plan to either maintain your success or create it is essential. If your site has been upgraded in the recent past, then you will want to focus on where you are getting the most page views and spin content to focus more on the things that people are enjoying and less on what they are ignoring. Google allows you to learn a lot about the behaviors of your audience members through Google Analytics. This is a tool that you should be putting to good use at once. If you are downgraded, then you may need additional help beyond what your audience is telling you. Why are the numbers that you are getting dwindling? Change something up in your marketing and your content to see which is to blame.


Also, you need to keep in mind that Google routinely upgrades its own service to better facilitate the user experience. While you may have been able to get people to your site in the past based on loose content, Google Upgrade is starting to display more information about your site in the actual search results, thus letting users know before they ever click on your page whether you are worth visiting to them or not. It is important to keep content powerful, succinct and to the point. See here Knowledge Panel graph


Google's ongoing efforts to refine their search results are only the beginning. If you are not doing the things that make a website successful right now, then you will have great difficulty adjusting to them down the road. The best thing for you to do - whether you have experienced a site downgrade or upgrade - is to learn the Google ranking system immediately and keep up with future developments. Meanwhile, go to work on your website during the "in between" period, and make it the best that it can be, so you no longer have to worry about falling rankings on the search engines. Do this, and your site will be upgraded before too long.



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