Marketing The Cloud - How MSPs Can Market Cloud Services

 

Tune in daily to business news leaders like CNBC, Bloomberg and CNN to gather proof that the global stage is buzzing around cloud technologies. Like it or not, the media is informing and educating the market on cloud solutions for business, personal and social.

Many business professionals tune into these programs and are asking themselves "is the cloud right for me". Who is currently there to address these challenges? Your MSP or the competitor down the street or across the nation who is endorse cloud technologies and how they enable business and increase efficiencies while driving down the costs associate with technology.

Cloud technology firms are sprouting up offering low-cost alternatives to traditional applications and services. Where does leave your MSP? Can you leverage cloud services? How do you educate the market about the benefits of cloud-based technologies?

Marketing the cloud isn't all that hard, especially when mainstream media is educating business and consumers alike. Where are the opportunities? What is available? How do you build cloud marketing into you overall MSP marketing plan?

The cloud provides us with a great opportunity to provide thought leadership. Just like many of us looking for answers, many business owners are looking for answers and they continue to look for advice on the right technology which enables their workforce and increase overall office efficiencies.

Do you see yourself playing facilitator and educating the market on the benefits of cloud services?

Here are a few tips to aid in your cloud services marketing:

Tune into the business radio stations. The major business channels on radio and television are interviewing and showcasing cloud companies all the time. Find out who has market share, who the up and comers are and who is just starting out. More info here EBS JDE Peoplesoft

Reach out to all the cloud service companies. Just like many of us have strong alliances with many large vendors, it is also important to reach out to the new cloud players as well. Find out what their solutions offers and ways to link up.

Make yourself a resource. Instead of running and hiding, reach out to the media and become a resource yourself. Besides your local TV, radio and newspaper consider subscribing to Help A Reporter and offer your knowledge.

Seek out peers. It is no secret that peer groups work. If you are serious about making a go with cloud services, find out who is having success and create a peer relationship or get a bunch together to discuss cloud and how it is working.

The cloud is here to stay. Bandwidth, security and applications are all readily available. There are many opportunities for the managed service provider looking at cloud services. Like anything in business we just need to find out where they are. This takes hard work and a little bit of luck. But the luck doesn't come without the hard work and being in the right spot.